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Although once thought of as a traditional day of love, it appears that Cupid’s arrow has lost its way according to a new survey by Glowing Embers, that’s revealed that over half of UK couples (58%) never go out to celebrate Valentine’s Day.
Over 1000 couples across the UK have divulged their non-love affair with the occasion with nearly a third of couples claiming the day is just too expensive to go out, leaving them with another night of the telly instead.
Over a quarter of couples also expressed their objection to the Valentine’s Day concept, believing the day of lovers is just another over commercialised hallmark holiday.
“Our results really do show that most of us Brits feel that Valentine’s Day is just too expensive and a way for florists and shops to make us part with our money, leaving even us romantics to feel cynical about the whole occasion” said Richard Fewings, Director of Glowing Embers.
“However, we don’t need to do much to get back to the real meaning of the occasion which should be just to show your loved one they are special. A bottle of wine by the fire, a homemade card or running your partner a bath can be a romantic gesture and a great way to keep a passionate fire burning. Staying at home for Valentine’s Day shouldn’t be just another night glued to your phone or Netflix!”