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Cheshire was given a huge boost this weekwith recognition from Arts Council England and Visit England that the county should be recognised as a true cultural destination, on a par with other major counties and cities including London, Liverpool and Stratford.
The three unitary authorities, Cheshire East, Warrington, Cheshire West and Chester, will share a £300,000 grant to enable them to work strategically with the tourism sector under the ‘cultural destination’ banner.
With all three borough’s enjoying increasing popularity and a strengthening visitor economy, the successful bid for funding is seen as an injection of faith and confidence in the county’s cultural and tourism industries.
Cheshire West councillor Louise Gittins said: “This is a fantastic start to the New Year; the award will provide a huge boost for Cheshire’s visitor economy that’s worth nearly £3bn.
“The cultural destination funding will help us further promote the wealth of cultural attractions and events across the borough from rural performances to arts events allowing many more people to experience what Cheshire has to offer.
“West Cheshire Museums include a changing programme of exhibitions and host a wide variety of talks, workshops and performances. The opening season for Storyhouse starts in May, our exciting new cultural centre will include a theatre, cinema and library.”
Cheshire East Council acted as the lead applicant for the funding.