Pupils and staff at Parklands Community Primary School in Ellesmere Port have helped Cheshire West and Chester Council tackle thoughtless dog owners by organising a ‘Pink Poo’ initiative around their school.

Pupils and staff who travel via the school’s walking bus have worked with the council to highlight the problem of dog fouling.

On the route officers used chalk-based pink spray paint to highlight the problem to let offenders know that someone is watching. The council’s Streetscene Team then moved in quickly to clean up the mess. This initiative had the added benefit of clearly pinpointing the unwanted deposits to passers-by.

Research by Keep Britain Tidy has shown that dog walkers are more responsible and pick up after their dogs, when they think that they are being watched.

A Pink Poo Toolkit is also available on-line on the council’s website to help other communities run their own campaigns.