When you send out an email marketing campaign, you want it to achieve your goals. It can be time-consuming and expensive to work on a campaign and if no one even opens the emails, you could lose out on getting those conversions. Before each new email marketing campaign, you should aim to analyse the results of the previous one. This can help you to make sure the next one is more successful.
To help you with this, we are going to offer some tips that you can use to analyse your email marketing campaign properly. We’ll cover everything from using the right service to creating a report on your findings. Read on to get some of our expert advice.
Use The Right Service
The first thing that you should do if you want to analyse your email marketing campaign is to make sure that you are using the right service. There are some tools out there that can help you to plan, create and send out your email campaign. An email blast service can often also come with some tools that help you to analyse the results. With this kind of service, you can check how many people opened the email, where they were based and how many times they clicked the links. The open rate is key in learning more about the subject lines and text that you are using. It could be that the subject line has put a customer off even considering opening the email. If you just send out an email using your normal email client, you won’t have these kinds of options.
Study Your Target Audience
If you have sent out an email campaign to your entire mailing list, you could find that some of those people don’t fall into your target audience. For this reason, you don’t need to spend too much time analysing their response to the emails, unless a large percentage of them responded positively. If this is the case, you might want to consider targeting this demographic of people in future campaigns. The main focus should be on your target audience as these are the people that you will continue to target in the future. Figure out what worked with them and what didn’t. If they didn’t respond at all, you might need to start from scratch.
Check Against Your Objectives
Before you plan and send out any kind of marketing emails, you must make sure that you have some objectives in place. Otherwise, you will struggle to measure how successful the campaign way. Your objectives should be measurable so make sure to take a note of them. When you have run your most recent campaign, make sure to check how it performed against these objectives. If you met some but not all of these, this is okay and there is room for improvement. This will help you to set some new objectives for any future campaigns.
Talk With Stakeholders
Another thing that you should make sure that you do when you are analysing your email marketing campaigns is to talk with your key stakeholders. These are the people whose opinions matter and so you need to consider how they feel the campaign went. The stakeholders who matter in your campaign will be entirely dependent on the project and the kind of business that you are running. They might have some additional data to offer in regard to sales or footfall and so this is something to consider. When you discuss the campaign, you can come to an agreement on the future campaigns and what they might look like.
Create a Report
Finally, you should finish off your analysis by creating a report document. This should list all of your campaign objectives and what you hoped to achieve. Then, you should add what you did achieve and how this met your expectations. You should also include some objectives for further campaigns that you hope to achieve. Then, when it comes time to plan your next email campaign, you’ll be able to make sure that it is perfect.
Use These Tips
If you are thinking about sending out an email marketing campaign, you should make sure that you are using an email blast service that gives you the options and tools that you need. If you can’t analyse how many people opened your email and what they did when it was opened, you won’t be able to achieve your goals in the future.
Analysis of any kind of marketing campaign is extremely important so don’t let your email campaigns fall to the wayside. Try out some of the tips that we have given you and this should help you to make any future campaigns perfect over time!