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Liverpool developer Neptune Developments has announced that it will be moving forward under a new brand – Ion Property Developments Limited.
Peter Hynd will act as chairman with the existing board and shareholders remaining unchanged.
The transformation has been driven by a desire to refresh the company’s corporate brand whilst reflecting a new approach to its areas of business. A newly launched corporate website www.iondevelopments.co.uk focuses on the company’s creative approach to major regeneration projects which combines future vision with landmark design and a commitment to creating a sense of place.
Under the Ion brand, the developer will continue to focus on current development and urban regeneration projects such as Liverpool’s Lime Street, Knowledge Quarter and the Interchange in Wolverhampton. Ion has also announced that it will enter into a series of strategic partnerships that will take forward further projects with investors, landowners and development partners to expand its portfolio.
In the first of these strategic partnerships, Ion has confirmed that it will be working with Vabeld to facilitate the development of the Belgian investment company’s Liverpool portfolio. Vabeld holds investments throughout Europe and South America and recently acquired a significant holding of Liverpool prime retail property, including several buildings in Church Street and Paradise Street and much of the Northern side of Lord Street including the former BHS store.
Steve Parry, managing director of Ion, commented: “Our re-brand is a by-product of the decision to review the way our business operates on a strategic level. We will reflect these changes with a refreshed brand. The Neptune name has served us well over the last 27 years but it is now time for a change.’
He added: “We will be focusing on working in partnership with both the public and private sectors, giving us even more scope and opportunity to do the regeneration and development schemes that we excel at delivering. There is an advantage that collaboration brings in this market which results in delivering even more added value to our partner’s land and buildings.”