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Supermarket retailer Morrisons is launching a search for the North West’s best food and drink producers and is inviting suppliers from across the region to pitch for a place on its shelves.
The search means that customers will be able to buy more food from Morrisons that was grown or made in the North West.
The supermarket already stocks lots of the foods the North West is famous for – from Real Lancashire Eccle’s Cakes which are still produced in the region, to local cheeses from Cheshire, Lancashire and the Lake District and ales like Hawkshead Lakeland Gold and Thwaites Wainwright.
This search is about going one step further and uncovering those hidden gems from the North West that will offer Morrisons’ customers more food and drink that meets their local tastes as well as products that were grown or made ‘just down the road’ from their communities.
Lauren Sayward, Morrisons regional manager for the North West says: “Our customers tell us they want to see even more food that is made in the region and that’s why we’re asking the best suppliers to get in touch.”
As well as listing suppliers that customers in the North West will love, Morrisons’ new programme could go even further and identify suppliers whose food and drink is already recognised and enjoyed by local customers but not yet recognised nationally.
Morrisons buyers will invite the best local suppliers to showcase their products at an event in Lancashire at the beginning of April. Successful suppliers will then have the opportunity to be listed in Morrisons stores.
Morrisons will also be working with members of the Women’s Institutes in their communities around the UK, using their local knowledge and expertise to source and select the best suppliers in their area.
For further information about the programme, entry requirements and terms or to apply, please visit www.morrisons.com/local
The closing date for the event in Lancashire is Friday 10th March.