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Groups, workplaces and households across the North West are being given the chance to ‘kit up their canteens’ this winter, after research revealed that just 38 per cent of locals take a regular lunchbreak.
Around one in five people say they simply don’t have the time to take a lunchbreak nowadays, with a further five per cent claiming they don’t have anywhere to cook or store their food. Expense, hassle and the opportunity to get more work done were also cited as common reasons with men less likely to take their lunch break than women.
Involving over 1,000 people from the region, the survey was conducted by Holland’s Pies to explore the lunchtime habits of locals. Having seen the results, the northern baker has been compelled to launch a new Hunger Buster campaign which will see it provide a ‘kitchen or canteen kit out’ to a worthy cause with the most persuasive appeal.
Comprising of a fridge, a microwave and a stash of Holland’s brand new Micro 2 Go slices, a unique prize package has been put together to help tackle the lunchtime lows.
Organisations and groups wanting to put in their plea, can visit Holland’s Facebook page (@HollandsPiesOfficial) or blog for full details on how to enter. Judges will be looking for personality, originality and strength of case within the winning entry with a shortlist being put to the public vote in February this year.
Leanne Holcroft, brand manager at Holland’s Pies, commented: “We were shocked to see so many people going without their lunch break during the working day, especially for reasons such as time, hassle and a lack of facilities. Having just launched our new Micro 2 Go slices, a hearty snack that can be heated in just 90 seconds and eaten straight from its pack, we know there are some great convenient options on the go and we feel very strongly that people should have access to such snacks – even when they’re low on time or budget.
“We’re delighted to be launching our Hunger Busters campaign and we can’t wait to hear from local business, student houses, community groups and families that feel they’d benefit from our prize.”