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Everton’s transfer budget just became larger after the club announced it had tied up a £75 million sponsorship deal with USM Holdings, the company partially owned by billionaire Arsenal shareholder Alisher Usmanov.
Under the deal Everton’s training ground is to be renamed USM Finch Farm after they signed a five-year partnership with the Russian holding company.
The deal starts this month and will also see USM Holdings benefit from a set of global marketing rights including branding on media interview backdrops and LED advertising at Goodison Park on matchdays.
The main shareholders of USM are Uzbek-born billionaire Usmanov, who is the second largest shareholder at Arsenal and Farhad Moshiri, who is Everton’s new owner.