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Sexy lingerie fuels Christmas sales

Sales for lingerie soared this Christmas at Debenhams with total sales up 25% on the year. Over 70% of these sales were purchased by men who raced to stores on Christmas Eve to snap up lingerie for their loved ones.

Popular gifts included the festive red Reger by Janet Reger balcony bra with matching briefs and suspenders. Sultry black also proved a popular choice with new lace bodies and bralets flying off the shelves as an alternative choice to the classic bra and brief.

Pretty feminine floral prints from B by Ted Baker for Debenhams were a firm favourite with customers with sales up 85% across both the lingerie and sleepwear lines.

Sharon Webb, Head of Buying and Design comments: “Sales for lingerie and sleepwear this Christmas have outperformed previous Christmases with customers continuing to shop on Christmas Eve! We have seen two distinct buying trends emerge; the first for more sexy lingerie styles with sales of stockings up 65% year on year and the second trend for more cosy loungewear and athleisure styles; it’s been a season of two halves.”

Demand for the Hygge trend also reflected in sales with soft robes and sleepwear sales up 57% with the Nine by Savannah Miller luxury cashmere robe being a bestseller. Lounge pants in neutrals tones were also a popular choice amongst customers perfect for active January.

Posted 11:59 AM Tuesday January 3, 2017. Filed under News. You can follow any responses to this entry through the RSS 2.0. You can leave a response to this entry. Pinging is currently not allowed.

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