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Christmas dress shopping can be a daunting task at the best of times and with more styles than ever to choose from, finding the perfect dress can often seem like an impossible task. With 86% of women now looking to wear their party frock to multiple occasions throughout the festive season, choosing the right style has never been more important.
In a bid to help women everywhere, Wallis has carried out a survey to uncover the nation’s perfect party dress in terms of style, specification and price, before taking the findings back to their design studios to turn into a reality.
Perhaps unsurprisingly, a classic black shade was chosen as the ultimate colour by over a third of women surveyed (35%) with nearly half of women (42%) opting for lace as their go to fabric. When it came to fit, 41% of women prefer a fitted style to make them standout on the dancefloor this Christmas.
From maxis to minis and everything in between, the optimum dress length has always been a key question, and the debate continues with 30% of women surveyed opting for a style above the knee whilst 20% prefer a longer length. However knee length styles win out with 35% of women looking for something mid length to see them through the festive season.
When it comes to sleeves, strapless is most definitely out, with 77% of respondents preferring either a short (33%) or longer (44%) sleeve length.
The million dollar question when talking about party dresses is price and with the focus on investment pieces leading the way (86%), UK women are now looking to spend an average of £70 on a hero dress to see them through the Christmas period.
Wallis’ marketing manager, Becky Lavelle, said: “With so many styles to choose from, finding the perfect party dress can often feel like searching for a needle in a haystack. Through this research, we’ve listened to women across the UK, creating their ‘perfect’ Christmas dress at the ‘perfect’ price of £70. We hope that this will save them both the stress of the search and allow more time to enjoy the festivities in style.”
The nation’s perfect party dress is now available in store and online at wallis.co.uk at the price of £70