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The managing director and founder of Macclesfield business Aspera Pharma Marketing Siggi Trier told aspiring business women at King’s Girls’ Division to embrace change.
Talking as part of an annual series of lectures from high profile local success stories, Trier told the girls of her 20 year career in pharmaceutical marketing with AstraZeneca both in her native Germany for 10 years and in then in her new home in Macclesfield.
“When I had to choose what I wanted to do I was unsure whether to go into sciences or languages or do something more creative. . Ultimately I chose pharmacy which seemed to combine so many different aspects of science to improve health
“Then when I started my career in marketing and my first job was to organise a launch conference and develop an audio cassette radio programme for sales training to showcase a new product and I soon found I was using a whole array of creative skills, as music, drama, design and copywriting.”
With AstraZeneca she worked in product launches, product management and global brand development helping to bring a portfolio of new therapies to the worldwide medical community.
Since establishing her own consultancy in 2008 she has also worked in medical education and pricing strategies for a host of innovative US and, European and Asian based multi-nationals.
She said: “In the end you need to feel good about continuously embracing change in the industry and your own life and how you work to stay flexible and responsive to client needs.”
She added: “Work is important but not everything. My two children take priority and I will make time for music and friends I would urge all of you not to sacrifice any personal goals and interests for the sake of your career and enjoy life outside work too.”
Principal of The King’s Girls’ Division Helen Broadley said: “Siggi gave the girls a fascinating insight into cutting edge pharmaceutical research and product development and proved that women today can have it all and live and work in Macclesfield.”
Siggi is pictured with King’s Girls pupil Sophie Moss (left and Head Girl Charlotte Wardle.