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Drivers in Cheshire are being urged to be ‘DeerAware’ after a spate of collisions on the region’s roads in recent weeks.
The Highways Agency, which operates motorways and major A roads across the North West, and partners in the Deer Initiative are reminding drivers to be aware of a problem which leads to more than 70,000 collisions between deer and vehicles every year on UK roads – resulting in up to 20 fatalities and 700 injuries among motorcycle riders, drivers and passengers.
Chairman for the Deer Initiative, Jane Rabagliati said,
“We are pleased that the Highways Agency is taking this issue seriously. Deer vehicle collisions not only cause injury and stress to drivers but there is also a welfare issue for the deer.”
Stuart Lovatt, Highways Agency Safety Action Plan Coordinator, said,
”We have mutual interest with the Deer Initiative in spreading the DeerAware message. Collisions with deer can cause serious injuries or fatalities to motorcyclists or drivers and passengers and at the very least can result in lane and carriageway closures disrupting people’s journeys.
”The key message to road users throughout spring – and again during autumn – is to be on the alert and be prepared for spotting a deer in the carriageway and slow down if you see signs warning of the possibility of deer crossings. ”