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Created by Italian luxury eyewear designer MODO, the frames are made from 95% recycled material.
The self-titled ECO (earth conscious optics) frames fuse fashion and sustainability, ideal for the ethical consumer. They come in a diverse choice of styles from bold colour pops for the fashion-forward individual to contemporary crafted frames, without the designer price tag.
Anne Marie Fyfe of Optical Express commented:“ECO frames offer our customers uncompromising style and craftsmanship as well as a unique opportunity to make a huge difference to our planet.
“Sustainability should be attainable to all and this desirable, quality collection offers that at a fair price without sacrificing style.”
In addition to using 95% recycled and repurposed materials to create the frames, the collection is packaged in recycled materials and accompanied by an easy to use mail-in recycling kit for old, unwanted frames.
For every pair of ECO frames purchased, a tree is donated to Trees for the Future, a non-profit organisation that has been helping communities around the world plant trees since 1989. To date they have planted 791,202 trees; with a target of 1 million by the end of 2014.
Prices start from £110.